Tag Archives: Johnson County Kansas Listing Agents

90% Of Kansas City Home Buyers Will First View Online The Home They Purchase

Posted on by
Checking The Pulse Of The Kansas City Real Estate Market

In today’s buyer’s market, Kansas City home sellers need to be sure they hire a listing agent who’s up on current real estate trends and prepared to market a home in the places buyers are looking. If you’ve interviewed a Kansas City listing agent recently and the Realtor told you that open houses are going to be a prime basis for getting your home sold, that’s a farce. Open houses sell between 1 to 2 percent of homes and agents who are doing them are looking to turn the tire kickers into buyers many months down the road. That’s just the reality of open houses.


My group’s marketing plan is extremely thorough and goes far beyond the traditional marketing methods most home sellers have come to expect. We know that 90% of Kansas City home buyers will first view online the home they end up purchasing. Many agents have started putting their listings in a few prominent places, but we put our listings in ALL of the prominent places. I tell sellers to check a few weeks after we have their homes listed and let me know if they see anywhere important that we don’t have their home listing. I can go months without hearing any suggestions from home sellers and that reinforces that we’re marketing our listings well.

Whenever a home seller does have a suggestion, we thoroughly review it and make a decision on either adding it to our marketing plan or explaining why it’s not worth the investment. One of the reasons we’re so organized is because we have one marketing plan for our homes. We don’t blow in the wind and do ineffective print advertising when the occasional seller asks about it. Every moment and dollar that we’d spend on such things would take resources away from doing the things that truly get homes sold in today’s real estate market. This means that we provide the same marketing plan whether the home is a $100,000 home or a million dollar home. So the next time you speak with a listing agent be sure the agent isn’t basing their marketing plan on ineffective marketing methods like open houses, print advertising and relying on the MLS as the only real tool for getting your home sold.

Posted by Jason A. Brown

Add to DeliciousAdd to DiggAdd to FaceBookAdd to Google BookmarkAdd to RedditAdd to StumbleUponAdd to TechnoratiAdd to Twitter

Thinking Of Taking Your Kansas City Home Off The Market For The Holidays?

Posted on by
Checking The Pulse Of The Kansas City Real Estate Market

It’s that time of year! The leaves are down. It’s getting really cold outside. And the holiday season is here! For home sellers who didn’t get their homes under contract before December, showings typically slow down heavily this time of year. Many sellers analyzing their situation decide it makes sense to take their homes off the market for 30 days or so. Others simply pull it off the market completely and choose to restart in the early spring. Some will wait 90 days so the days on market starts over on their listing. But savvy Kansas City homes sellers will consider all the factors when deciding whether to take their home off the market.


Remember, there may be fewer home buyers out shopping this time of year but there’s also typically far fewer listings – one of the reasons being the sellers who pull their homes temporarily off the market for the holidays! Less competition of course means higher prices for Kansas City home sellers. Probably more important to me, the buyers who ARE out looking are likely not just out kicking tires. If they’re going to be out looking in 20 degree weather, I’m betting they plan to buy a home very soon. The buyers I work with during the holiday season are usually in a great mood too, thinking about family and excited about the prospects of getting into a new home.

Kansas City MLS stats show the month of December is great for sellers in regards to volume of new listings compared to home sales. Corporate transfers are also in the works at this time of year and usually remain abundant through the month of January. As far as the inconvenience, don’t let it be. There’s nothing wrong with picking a day or two – or even a week – during the holiday season where you won’t permit showings. Most people understand it’s the holidays. While taking your home off the market is never ideal, it can be a good compromise to taking your home off the market for a longer period of time.

Posted by Jason A. Brown

Add to DeliciousAdd to DiggAdd to FaceBookAdd to Google BookmarkAdd to RedditAdd to StumbleUponAdd to TechnoratiAdd to Twitter