Checking The Pulse Of The Kansas City Real Estate Market

Knowing where your home is going to be advertised is a critical part of the home selling process. We go to great lengths to promote our sellers homes because we know home buyers aren’t just using the same old methods to locate homes. Knowing which sites are most popular with home buyers is very important and what’s popular today may not be tomorrow. So we’re constantly studying the trends to help our sellers maximize their real estate investments.

Over the past several months, there’s been a lot of fluctuation among the most popular real estate sites. When I had a seller tell me another listing agent told them the only places their home needed to be advertised were MLS and Realtor.com, it took just a few minutes to show them how severely they’d be limiting themselves if they relied solely on that marketing plan. Though Realtor.com is still a popular site, it’s no longer #1 in home buyer’s hearts. That distinction falls to Yahoo Real Estate. In fact, Zillow is now consistently ranking ahead of Realtor.com so you can see the importance of having a thorough marketing plan.

You may be surprised to hear that if you add ALL three of these top sites together, they still only account for 20% of the market share. This means that even if an agent is marketing your home in ALL three of the most visited real estate sites online, you’ll still be missing out on 80% of the market share if nothing else is done. Real estate has really changed in recent years and I’d look forward to sitting down with you and showing you where the other 80% of home buyers are searching for homes.

Posted by Jason Brown