Checking The Pulse Of The Kansas City Real Estate Market

Real estate has really changed since I got into the business 20 years ago. Back in the 1990’s, many home sellers chose a BROKER to sell their home and a REAL ESTATE AGENT just came along for the ride. Today, the majority of sellers are choosing a REAL ESTATE AGENT, and a BROKER comes along for the ride. That’s closer to the truth than many people realize. Indeed, it’s the real estate agents who drive today’s real estate business.

Because more and more real estate agents want to “run a business” and not be told how things are done at every turn, different types of brokerages have sprouted up over the years. The Keller Williams model is one where the company isn’t afraid to make their AGENTS the focus. When I sit down with home sellers at a listing appointment, I explain to each of them that they need to be sure they hire an agent who they feel they’ll work well with because in the end it’s the REAL ESTATE AGENT who’s going to sell the home more so than the broker behind the scenes.

This isn’t to say the brokerages are irrelevant. Behind the scenes the smart brokerages are focused on helping the real estate agents succeed. When that happens, the home sellers and home buyers being represented by the agents succeed. Keller Williams Realty understands this and it’s the reason I’ve been with Keller Williams for a decade now. It’s also the reason that Keller Williams Realty has become the largest real estate company in the U.S by agent count.

Keller Williams reputation is built on providing agents with useful technology, the training they need, the profit-sharing other brokerages shun, the caring nature that has agents helping each other in the office and, not to be overlooked by a numbers guy like me, a commission structure that is AGENT friendly.  So if you’re considering starting a real estate career,  feel free to contact me with questions you may have.

Posted by Jason Brown